WHERE IS SPIDEY?

The world is in trouble. The super villains have taken control of New York.

We are in total chaos.

Faced with this danger, only Spider-Man can make a difference. Yet the hero seems unreachable and untraceable. Everyone is wondering: Where is Spider-Man?

THE IDEA

For the release of the PS4 exclusive Marvel’s Spider-Man, PlayStation invites all the fans of Spider-Man to search for him in a gigapixel picture of Paris.

Creating a dedicated website to enable fans to search for Spider-Man’s web on a gigapixel picture of Paris, where they could zoom as far as they wanted without loosing one pixel.

@adhavet

« I found #LaToileDeSpiderMan, and a turtle, two lousy monkeys, a tent a guy has to rent on Airbnb and saw a murder scene through a window, but I wouldn’t say where, I’m not an informer »

Every hour, the location of the superhero’s web changed, making it more difficult for PlayStation fans to find it.

When they found it, they had to share a screenshot on Twitter, using the hashtag of the campaign.

There were a lot of gifts to be won, such as special editions of PS4 and Marvel’s Spider-Man games.

@SkapeRune

« I found one of Spider-Man’s webs in Paris! #LaToileDeSpiderMan »

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AGENCY Dare.Win
CREATIVE DIRECTOR Damien Foui

AGENCY
Dare.Win
CREATIVE DIRECTOR
Damien Foui