PS CHAIRS

Paris Games Week is an annual event dedicated to video games. Every year, around 300,000 visitors walk through the 80,000 m2 of the Exhibition Complex. All this to test games, which often have very long queues.

Long queues waiting, walking all day, not really funny, right?

The idea

Giving Playstation fans a rest at the Paris Games Week, allowing them to sit in queues, even in those of competitors.

By offering them folding cardboard chairs in the brand’s colours.

Easily foldable and mobile, these chairs can be reused all day long, and even after.

And can also be used as a tote-bag to hold gifts from other brands.

@teddyrock_

« A cardboard stool to wait in the queues…. Genius! #pgw #PlayStationPGW »

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L’ADN

« Playstation helps visitors to wait at Paris Game Week »

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AGENCY Dare.Win
CREATIVE DIRECTOR Damien Foui

AGENCY
Dare.Win
CREATIVE DIRECTOR
Damien Foui