THE NON-EVICTION LETTER

In France, tenant evictions are officially prohibited from November until the end of March, because of the winter truce.

But once it’s over, thousands of families receive an eviction letter that will lead them to the street and make them lose their home and their postal address.

THE IDEA

As the truce ended, Médecins du Monde decided to create the first (non) eviction letter sent to make the government stick to his promise and stop the expulsions.

MARIANNE

« End of the winter truce: Mr. Macron, respect your commitment »

350 letters have been sent in France to the government’s members, to the president, and to journalists and influencers.

popup image

The operation engaged 1 million people. The video had 400 000 views. And the government reacted to homeless’ situation by opening 5.000 new emergency shelters.

popup image

@Megoustastou

« The fake scare of the day: a letter from @MdM_France to remind us of the approach of the winter truce for housing evictions »

popup image

AGENCY Dare.Win
CREATIVE DIRECTORS Damien Foui & Fabienne Fiorucci
MOTION Daniel Ismaily

AGENCY
Dare.Win
CREATIVE DIRECTORS
Damien Foui & Fabienne Fiorucci
MOTION
Daniel Ismaily