MEET VERMEER

Johannes Vermeer is one of the greatest painters in the history of art. People from all over the world are rushing to study his paintings, but young people are struggling to get interested in art and are going less and less to museums.

THE IDEA

Allow these young people to Meet Vermeer, in the first exhibition where ‘touching is allowed’, and even encouraged.

@officialchickencacciatore

“This spotlight is fantastic! Thank you”

We allowed Instagram users to express themselves in the style of the Dutch Painter. ‘Meet Vermeer’ allowed participants to color their own Vermeer paintings through the use of color palettes extracted from the painter’s paintings, and also compose their own paintings using exclusive stickers. 

All these were accessible in the same Instagram Story on the Google Arts & Culture account. The experience featured facts and anecdotes about the Painter and the creations of various users were even displayed by the same museums that used to exhibit Vermeer’s paintings.
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@farqad_hiary

“Wooow 😍”

1.8M engagements on Instagram & 600k impressions owned.

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AWARD

Grand Prix Stratégies du Digital 2019

BRONZE

AGENCY Dare.Win
CREATIVE DIRECTORS Damien Foui & Fabienne Fiorucci
MOTION Daniel Ismaily
ART DIRECTORS Clément Niviere & Boris Lavergne

AGENCY
Dare.Win
CREATIVE DIRECTORS
Damien Foui & Fabienne Fiorucci
MOTION
Daniel Ismaily
ART DIRECTORS
Clément Niviere & Boris Lavergne