Johannes Vermeer is one of the greatest painters in the history of art. People from all over the world are rushing to study his paintings, but young people are struggling to get interested in art and are going less and less to museums.
Allow these young people to Meet Vermeer, in the first exhibition where ‘touching is allowed’, and even encouraged.
We allowed Instagram users to express themselves in the style of the Dutch Painter. ‘Meet Vermeer’ allowed participants to color their own Vermeer paintings through the use of color palettes extracted from the painter’s paintings, and also compose their own paintings using exclusive stickers.
All these were accessible in the same Instagram Story on the Google Arts & Culture account. The experience featured facts and anecdotes about the Painter and the creations of various users were even displayed by the same museums that used to exhibit Vermeer’s paintings.
1.8M engagements on Instagram & 600k impressions owned.