According to studies, couples are having less sex because of binge-watching. Passage du Désir, the french lovestores for the sustainable development of couples, wanted to raise the alarm with a prevention campaign for the well-being of your sexlife.
Warning couples about the bad side effects of binge-watching when they are just about to do so.
On French replay platforms, contextual prerolls were broadcasted before famous TV Shows. Each preroll featured someone watching an episode, while a character from the show was litteraly stealing his/her partner!
Couples were encouraged to react and get their sexlife back on Passage du Désir’s online store.