THE BINGE-WARNING
PREROLL

According to studies, couples are having less sex because of binge-watching. Passage du Désir, the french lovestores for the sustainable development of couples, wanted to raise the alarm with a prevention campaign for the well-being of your sexlife.

THE IDEA

Warning couples about the bad side effects of binge-watching when they are just about to do so.

LIBÉRATION

« Passage du Désir raises the alarm »

On French replay platforms, contextual prerolls were broadcasted before famous TV Shows. Each preroll featured someone watching an episode, while a character from the show was litteraly stealing his/her partner! 

Couples were encouraged to react and get their sexlife back on Passage du Désir’s online store.

THE FILM BEFORE SUPERGIRL

THE FILM BEFORE THE WALKING DEAD

CB NEWS

« You’re going to miss many episodes with Passage du Désir »

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AGENCY ServicePlan
CREATIVE DIRECTOR Daniel Perez

AGENCY
ServicePlan
CREATIVE DIRECTOR
Daniel Perez