If you still think we are creative, it is better not to read the following.
We are no longer just creative people, we are now alchemists.
An evolution that interrogates because, if the creative belongs to the world of ideas, the alchemist belongs to the world of science.
Alchemy, by definition, is a science born from the fusion of secret chemical techniques and mystical speculations.
The one we have chosen to practice, by belief, was born from the fusion of our knowledge and our endlessly boiling imaginations.
In this great laboratory that is the world, we extract our inspirations, mix the elements by intuition to create unexpected experiences. These experiments are powerful solutions that would be dangerous to put in everyone’s hands…
Be careful, the alchemy we practice requires a rigorous knowledge of our industry that makes us highly skilled specialists. For your own safety, don’t do this at home.
ANTOINE ALLAIN DES BEAUVAIS
Antoine is a child of Paris. Although his city is a great source of inspiration, it is in the open air that his vocation as an alchemist appeared to him. For him the idea is a bit like a trip: We always know where we are going, but never really where we will stop.
Tom, is no longer to present in the city of Coutances, where he was born. True figure of Norman alchemy, it is on the beaches beaten by the winds, that its creative identity was affirmed. According to him, the idea must be, above all, authentic and make sense.